Please see below for step-by-step instructions, followed by a video tutorial.
Creating your Promo
To start setting up a Promo in Megaphone, navigate to the Promos Library and click "Create Promo".
Once there you'll see the "Create a New Promo" form. You can start by filling in some of the basic information pictured below:
Promo Title is optional but definitely useful. Users often title the Promo based on what is promoting (i.e. Podcast X) and where it's being targeted (on Podcast Y).
The Impressions Cap should be used only if you'd like to limit the number of impressions delivered by this Promo. For example, if you only want this Promo to be heard 100,000 times you simply need to enter "100000" in the Impressions Cap field. For optimal results, we recommend you cushion caps by margin of roughly 10% for delivery. It's important to note that a cap of greater than 1000 impressions increases accuracy and reduces the likelihood of exceeding the cap.
Position is one of the more important settings for your Promo. Most episodes in Megaphone have a set of expected ad locations that corresponds with ad locations added to episodes as they are published. The Position set in the Promo will determine where in the episode the Promo will appear (such as the first pre-roll spot, or the second mid-roll spot). You also have the option to mark a Promo as "No Position" meaning it will run in any open spot for a given unit type. You can find out more about Positionless Promos here.
Note: when competing with advertisement campaigns for a given location, Megaphone will always prioritize running the ads (either ads entered on your Campaign tab or MTM ads).
Third Party Tracking
You can add up to five Tracking URLs to any promo order.
To be valid, Tracking URLs must:
- Be 1x1 pixels (they come in a URL format)
- Only use macros including Cachebuster, IP, User Agent (UA), Timestamp, or Episode ID.
For more information on Third Party Tracking, please visit this article.
Targeting Your Promo
After you've set up your basics you need to target the Promo. First, decide what type of Promo this will be: Pre-Roll, Mid-Roll, or Post-Roll. Most Promos only consist of one ad location, however you do have the option to add more than one/all three. Note that if you add more than one location (such as a Pre-Roll and a Mid-Roll), the system will insert both promos at the same time.
After selecting the type of Promo you can then choose how you want to target the Promo. You can choose either one/multiple Podcasts or one/multiple Episodes (this can be mixed across different Podcasts/Episodes).
When creating your Promo, you can choose to target listeners located only in specific geographies - meaning the promo will only run in the areas designated. You do not have to set up Geo Targets as the default is set to targer tall countries. You can choose one or many options in either specific Countries, Regions (States), or DMAs.
Lastly, and very importantly, you need to set the Date Range for your promo. The promo will only get inserted into targeted episodes/podcasts during the Date Range set here.