The newly upgraded campaign management experience that’s coming soon is streamlined to cut down the time you spend booking, while providing new advertising capabilities that enable greater campaign control and help you deliver better outcomes for advertising clients.
Read below to learn more about what’s new in the upgraded campaigns experience that’s coming August 12th:
Campaign Library
What’s new
Tab Navigation: The new tabs allow you to quickly toggle between all your campaigns, orders, and advertisements– making it easier to access specific orders and ads.
Filtering: You can filter to view all orders and advertisements under selected campaigns for faster access.
Page Navigation: To cut unnecessary load times, the campaign library is now organized by pages. You can customize the number of rows that appear per page.
Order Create Flow
What’s new
Tasked-based tabs: For each order - order details, scheduling, targeting, and copy are now separated into individual tabs to streamline the booking process.
Note: You can create as many orders under a single campaign as you’d like.
Unified Create Flow: You can now create campaigns, orders, and advertisements all at the same time, without having to start the process over again.
Navigation bar: A new navigation bar on the left displays all orders and advertisements under the campaign you’re working on. You can click on each order or ad to quickly jump to its details and make changes. You can also click the “add new” dropdown to add more orders or advertisements.
Auto-save: All completed fields in the booking flow will save automatically. An on-screen “Saved” notice will appear in the top right corner to confirm whenever a field is saved. Previously, saving needed to be done manually, but now Megaphone will save your changes as you make them.
Order Targeting
What’s new
Content Exclusions: You can now select content that you do not want your orders delivered to. This will save a lot of time when you want to exclude specific podcasts, episodes, categories, and tags and don’t want to add everything except what you want to exclude.
City-level Geotargeting: This upgraded experience lets you geotarget by selected city, which is new, in addition to country, region, city, DMA, and zip code (US only). Most major cities are supported and can be included in your targets using the search bar.
Advertisement Create Flow
What’s new
Weight: lets you rotate which advertisements are served in a single order and adjust the impression distribution of ads by a weight you can determine. Each ad can be assigned a weight between 1-100. The default weight for each ad is 1. An ad’s weight is only factored into its distribution if there are other ads in the same ad location under the same order.
How it works:
The percentage of impressions each ad gets is determined by dividing the ad’s weight by the total weight of all active ads in the same location that have overlapping schedules. This allows you to pick a weight numbering system that works best for you and also lets you add more ads into your rotation without hitting a maximum total weight.
Example:
There are 3 pre roll ads under a single order:
Pre-roll ad 1: weight 1
Pre-roll ad 2: weight 1
Pre-roll ad 3: weight 2
Total weight: 4
In this case, Ads 1 and 2 will each get 25% (1/4) of pre-roll impressions while Ad 3 will get 50% (2/4) of pre-roll impressions.
Scheduling: This is another new feature that lets you traffic ads by specific flight dates. You can use this to offer advertisers time-sensitive ad creative (limited time sales, pre/post-sale messaging, etc.) under an order.
Note: your Creative Flighting dates must be within the parent Order’s flight dates in order to deliver. For example, if your order is scheduled for the month of August, your advertisement flight dates must also be within the month of August.
Ad Targeting
What’s new
With the upgraded experience, you can now add targeting at the advertisement level, including:
Content Exclusions: You can now select content that you do not want your ads delivered to. Ads will not take flight if their targeting is not within the parent order’s targets.
City-level Geotargeting: You can geotarget by selected city, which is new, in addition to country, region, city, DMA, and zip code (US only). Most major cities are supported and can be included in your targets using the search bar. Ads will not take flight if their geotargeting is not within the parent order’s geotargets.
Want to get started?
To start booking campaigns with the new streamlined experience, navigate to the “Campaigns” tab on the left-side bar.
Additional Resources
For more details and instructions on how to use the new campaign booking flow, please review these additional resources: