The upgraded campaign management experience is streamlined to cut down the time you spend booking while providing advertising capabilities that enable greater campaign control and ultimately help you deliver better outcomes for advertising clients.
This guide will provide an overview of the upgraded Megaphone campaign booking flow to make sure your organization is ready for the upgraded experience coming August 12th, 2024.
Getting Started
To get started booking, click the Campaigns tab in Megaphone to go to your campaign library.
Click “Create campaign” to start the booking process.
Campaign Creation
You can now create new campaigns, orders, and advertisements in a single workflow. This experience was made to make booking faster and help save time.
We have updated the design of the Campaign Details page, but the fields you see on this screen are the same ones you currently fill out today when you create campaigns.
Let’s go ahead and enter our campaign details:
Campaign name (required)
Advertiser (selected from search bar, required)
External ID
Budget
Price Model
Attachments
Ad Copy
Spotify Ad Analytics tracking. Please note that Spotify Ad Analytics is a separate platform that you will need to opt-in to gain access. To learn more about adding Spotify Ad Analytics tracking to Megaphone campaigns, see our help center.
You have the option to click “Save campaign and exit” to exit the creation flow. You will be taken to the view page of the campaign you just created.
Note: you can still add orders to a saved campaign later by clicking “Add order” in the campaign view page.
To continue to order creation, click “Save and continue”
Order Creation
What’s new
Tasked-based tabs: For each order - order details, scheduling, targeting, and copy are now separated into individual tabs to streamline the booking process. Note: You can create as many orders under a single campaign as you’d like.
Important: You need to click each tab to edit the corresponding details. Clicking “Next” during order creation will take you straight to the advertisement creation, so make sure your order details, scheduling, targeting, and copy have been completed as needed before clicking “Next” and moving to ad creation. In the event you do click “Next” before intended, you can always click “Previous” or use the left hand navigation bar to go back to your order.
Navigation bar: A navigation bar on the left displays all orders and advertisements under the campaign you’re working on. You can click on each order or ad to quickly jump to its details and make changes. You can also click the “add new” dropdown to add more orders or advertisements.
Auto-save: All fields in the booking flow will now save automatically as you complete them. Any time you see 'Saved' in the top right corner, all of your current entries have been saved and you can either continue booking or exit the flow without losing your progress. Previously, saving needed to be done manually, but now Megaphone will auto-save your changes as you make them.
1. Order Details
Input your order details. The fields on this screen are generally the same as what you would input when inserting order details for campaigns today so this should feel familiar:
Order name
External ID
DCM Line Item ID
Rate
Tracking URLs (limit 5 per order)
Add your delivery details
Order type
Position
Priority
Pacing
Impressions Goal
Impressions cap
And/or selection (previously located in advertisements tab)
Frequency capping
2. Scheduling
Select your timezone
Select the start dates/times and the end dates/times for your order
Note: Ad creatives now have their own scheduling settings (see “Advertisement Scheduling” below), but will not deliver if their dates are within the parent order’s schedule dates. We recommend updating your ad creative flight dates after editing your order’s schedule.
3. Targeting
1. Select your content targets. This upgraded experience introduces content exclusions, which lets you select specific podcasts or episodes within your content that you do not want your ads delivered to.
Include content targets
Podcasts
Episodes
Tags
(New) Exclude content: select content that you do not want your ads delivered to:
Podcasts
Episodes
2. Set your geotargets. The new booking experience lets you geotarget by city. The selectable cities are in certain markets globally and can be included in your targets using the search bar.
Include
Country
Region
DMA
(New) City
Zip code (US only)
Exclude
Country
Region
DMA
(New) City
Zip code (US only)
3. Choose your audience targets (formerly known as “segment targets”). Please note that this feature must be enabled for you and is not included in the base Megaphone offering.
Include or exclude audience segments
Group or code
Create segment groupings
Input segment codes
4. Select device targets. If you select nothing, Megaphone will default to all devices.
iOS
Android
Smart Speaker
4. Copy
1. Input the following details, as needed:
Promo code
Vanity URL
Attachments
Copy release schedule
When your order details have been completed, click “Next” to move on to Advertisement creation.
If you want to create multiple advertisements, you can click the “Add new” button on the left-side navigation bar and repeat the steps above before clicking “Next”.
Advertisement Creation
This upgraded experience has greatly expanded what you can do with your ad creative, what we call “advertisements” within the Megaphone UI. Read more below on the new features offered in the advertisement creation flow, including the ability to rotate creative under a single order a selected weight.
1. Advertisement Settings
Previously, you could only add one advertisement per ad location (pre/mid/post-roll) per order. With the new experience, you can now add up to 10 advertisements per ad location for a total of 30 advertisements per order.
To get started ,add the following details:
Advertisement name (required)
Advertisement location (required)
Pre-roll
Mid-roll
Post-roll
Weight
Weighting, also known as creative rotation, lets you rotate which advertisements are served in a single order and adjust the impression distribution of ads by a weight you can determine. Each ad can be assigned a weight between 1-100. The default weight for each ad is 1. An ad’s weight is only factored into its distribution if there are other ads in the same ad location under the same order.
How it works:
The percentage of impressions each ad gets is determined by dividing the ad’s weight by the total weight of all active ads in the same location that have overlapping schedules. This allows you to pick a weight numbering system that works best for you and also lets you add more ads into your rotation without hitting a maximum total weight.
Example 1:
There are 3 pre roll ads under a single order:
Pre-roll ad 1: weight 1
Pre-roll ad 2: weight 1
Pre-roll ad 3: weight 2
Total weight: 4
In this case, Ads 1 and 2 will each get 25% (1/4) of pre-roll impressions while Ad 3 will get 50% (2/4) of pre-roll impressions.
Example 2:
There are 2 pre-roll, 3 mid-roll, and 1 post-roll ad all under a single order:
Pre-roll
Pre-roll ad 1: weight 1
Pre-roll ad 2: weight 3
Total pre-roll weight: 4
Pre-roll ad 1 will get 25% (1/4) of impressions, pre-roll ad 2 will get 75% (3/4) of impressions.
Mid-roll
Mid-roll ad 1: weight 1
Mid-roll ad 2: weight 1
Mid-roll ad 3: weight 2
Total mid-roll weight: 4
Mid-roll ads 1 and 2 get 25% (1/4) of impressions, Mid-roll ad 3 will get 50% (2/4) of impressions.
Post-roll
Post-roll ad 1: weight 1
Total post-roll weight: 1
Post-roll ad 1 will get 100% of impressions
2. Advertisement Scheduling
Select your Advertisement’s flight date. This is another new feature that lets you traffic ads by specific flight dates. You can use this for time-sensitive ad creative (limited time sales, pre/post-sale messaging, etc.) under an order.
Note: your advertisement flight dates must be within the parent Order’s flight dates in order to deliver. For example, if your order is scheduled for the month of August, your advertisement flight dates must also be within the month of August.
Schedule: for direct sold orders, you can schedule which specific days and times the ad is eligible for download.
3. Advertisement Targeting
With the upgraded experience, you can now add podcast and episode targets/exclusions for individual advertisements. Note: advertisements will not take flight if their targeting is not within the parent order’s targets.
1. Select which of the following targeting parameters you would like to apply to your ad:
Content targets
Include content targets
Podcasts
Episodes
Exclude content targets
Podcasts
Episodes
Geotargets
Include
Country
Region
DMA
City
Zip code (US only)
Exclude
Country
Region
City
Zip code (US only)
Audience targets* (formerly known as segment targeting)
Include or exclude segments
Group or code
Create segment groupings
Input segment code
* Feature must be enabled and is not included in the base Megaphone offering. Please contact your Megaphone representative if you are interested in learning more.
4. Advertisement Creative
All ad creative fields are now in the “Creative” tab.
Add your audio creative:
Upload an audio file
Use a VAST URL*
Add audio later
Add any tracking URLs you want to use. You can add up to 5 tracking URLs per advertisement. Attribution will not be double-counted if an ad has a duplicate tracking URL of its parent order.
* Feature must be enabled and is not included in the base Megaphone offering. Please contact your Megaphone representative if you are interested in learning more.
When finished with your advertisement details, click “Next” to be taken to the campaign review screen .
If you want to create multiple advertisements, you can click the “Add new” button on the left-side navigation bar and repeat the steps above before clicking “Next”.
Review Campaign
You will be able to review your campaign details before submitting.
Campaign name
Advertiser
Budget
Orders
Order details
Delivery detail
Content targets
Geotargets
Audience targets
Device targets
Copy
Advertisements
Once you have reviewed your details and are ready to launch your campaign, click “Done”.
Campaign Management
You can view and manage all of your campaigns by clicking the Campaigns tab.
When you click a campaign from the Campaign Library, you’ll be taken to a campaign view with all orders under that campaign, along with additional details.
While in this view, you can click the dropdown next to the order name to view all advertisements under that order.
Finally, you can upload audio to multiple advertisements at once by clicking the box next to their name in the dropdown menu.
Thank you for choosing Megaphone. If you have any additional questions, please reach out to your Spotify Megaphone contact.
FAQ
How many advertisements can I have per order?
You can have up to 10 advertisements per ad location per order. This means you can have 10 pre-roll, 10 mid-roll, and 10 post-roll advertisements for a maximum of 30 per order.
What do I do if I don’t want to rotate my ad creative?
To avoid rotating creative, you can limit your order to 1 advertisement per ad location per order. This will prevent your advertisement’s weight factoring into impression distribution. You can keep the weight as the default of 1 if you’d like.
How does weighting work if my ads have overlapping flight dates?
Weighting is factored in when an order has multiple advertisements in the same ad location that are flighting at the same time. When this occurs, the total weight of all advertisements are totaled and impressions are distributed based on each advertisement’s individual weight.
Multiple advertisements with flight dates that do not overlap do not have their weights compared to determine distribution since they are not active at the same time.
Why should I add targeting at the advertisement-level if I have it at the order-level?
Advertisement targeting was added to accompany the new ability to add up to 10 advertisements per ad location per order. You now have the flexibility to create subset targeting within your orders. For example, I could have my order target a podcast but have a specific advertisement exclude certain episodes of that podcast without affecting the targeting of other advertisements.
Where did segment targeting go?
Segment targeting is now named “audience targeting” and is located in the order targeting tab. Please note that this feature must be enabled for you and is not included in the base Megaphone offering.
Am I still able to bulk edit orders? If so, where?
We are still developing the new version of bulk order editing, and it will be temporarily unavailable on Megaphone in the meantime. Be on the lookout for more updates soon.