The Audience Performance chart is a dynamic line graph that compares the total downloads defined in the selected date range to the unique listeners.
For example, if you set the date range to be the last 30 days of activity, you will notice two lines graphs auto populate. The blue line graph details your total audience (total downloads) whereas the purple line graph will detail the the unique listeners.
This chart is particularly useful for publishers that are looking for a visualization to compare their unique listeners to the total downloads.
You can also hover over points of interest along the graph line to display useful information such as the date and the number of downloads/ listeners.
For further context around unique listeners, please review this article.
To access this report you can do so by following these steps:
Navigate to the reporting tab. Once on that page you will need to select into the Audience Insights Dashboard
2. Select the desired date range by adjusting the values in the top right.
3. The line graph will auto-populate with data based upon the date range selected.
As always, if you need any assistance, please contact Support via Live Chat or at support-megaphone@spotify.com.