The Audience Performance chart is a dynamic line graph that compares the total downloads defined in the selected date range to the unique listeners.
For example, if you set the date range to be the last 30 days of activity, you will notice two lines graphs auto populate. The blue line graph details your total listeners for the current period (total downloads,) whereas the pink line graph will detail the total listeners for the previous period.
This chart is particularly useful for publishers that are looking for a visualization to compare their unique listeners to the total downloads.
You can also hover over points of interest along the graph line to display useful information such as the date and the number of downloads/streams by listener.
For further context around unique listeners, please review this article.
To access this report you can do so by following these steps:
Navigate to the Analytics tab in the left sidebar. Once on that page, select "Audience Insights" from the top ribbon menu.
2. Select the desired date range by adjusting the values in the date filter.
3. The line graph will auto-populate with data based upon the date range selected.
As always, if you need any assistance, please contact Support via Live Chat or at support-megaphone@spotify.com.