Note: The Pacing feature is only available for Megaphone Enterprise customers. If you are interested in accessing Pacing for your organization, please reach out via Live Chat.
Megaphone offers multiple pacing options for how it will distribute an Order's impressions across the flight dates:
Accelerated: Megaphone will deliver the order's impressions as quickly as possible. An order may exhaust its cap early in the flight.
Even Pacing: Megaphone will deliver a consistent amount of impressions within an order until the end date to ensure that there is a steady flow of impressions for every day of the flight. Megaphone will determine the impression delivery schedule by taking into consideration the number of impressions booked, the number of impressions served, and forecasting data.
Predictive: Megaphone will deliver the order's impressions based on an optimal distribution algorithm that is adjusted daily based on the order's impression cap, the previous day's impressions, and historical performance of the targeted inventory. Impressions will be delivered across the entirety of the flight. Predictive pacing can be set at any priority and requires an impressions cap.
Front Loaded: Megaphone will deliver 25% over the scheduled even pacing calculation when delivered impressions are less than 50% of order impressions cap.
Front-Loading = (Even Daily Cap x 125% = Front-Loaded Daily Cap)
CAUTION!
Once an Order is in-flight it is not recommended to change the Pacing setting, especially from Accelerated to any other pacing type. Doing so can interfere with the pacing schedule algorithm and it will not function as expected.
To set your order's pacing, start by navigating to your Campaigns Library by pushing the "CAMPAIGNS" button on the left-side bar. Once you've created your Campaign, either create or select the order you'd like to enable pacing for.
Once on an Order page, select either Accelerated, Predictive, Even or Front Loaded under the Pacing section. Note that Predictive, Even and Front Loaded orders must have an impressions cap.