Starting December 15th, 2026, you’ll be required to select a sponsor category when creating a sponsorship. We'll assign a category to any sponsorships that don’t have one by December 15th, 2026.
Megaphone provides tools to help video creators embed host-read video sponsorships ads directly in video episodes on Spotify.
This monetization offering enables you to manage host-read sponsorships sections in your video episodes without permanently baking them into your episode prior to upload.
There are two ways to manage sponsorship sections in your episodes:
New: A new location where a sponsorship has not been baked in already. You’ll upload your asset and sponsorship details in Megaphone.
Embedded: A location where a sponsorship is already baked into your episode. Since your asset is already baked-in as a part of your episode from a previous upload, you’ll simply identify the location and sponsorship details.
Note: Spotify’s advertising policies provide guidance on our content standards and categories with limitations.
Eligibility
To set up Sponsorships, you’ll need to be a part of the Spotify Partner Program and be either a Producer or an Ad Ops Manager if you’re not the show owner or an admin.
There are no transactional fees when using Sponsorships on Megaphone.
Creating a sponsorship
You’ll be able to find Sponsorships under the Sponsorships tab in your sidebar on Megaphone or in the upload flow when you upload a video episode.
Using the Sponsorships tab:
Click Create sponsorship.
Fill in key details about the sponsorship, including name of the sponsorship, name of the sponsor, and show title.
Select a category for your sponsor. If you’re not sure which category it falls under, choose the closest fit.
You may see certain categories as limited categories. This means your sponsorship may not be eligible for delivery in certain countries.
Upload your sponsorship video file/asset.
Note: You’ll need to verify that the asset you’ve uploaded is host-read and not an advertiser-provided dynamic ad.
Schedule the days that your sponsorship will play or choose no end date.
Target the episodes that you’d like for your sponsorship to appear on.
Select the locations you want sponsorships to run within your selected episodes.
Review your selections and click Create sponsorship.
Head back to the Overview tab to check the status of your sponsorship in addition to show names, episodes, sponsor names, and expected end dates.
During a video episode upload:
Under the Create tab, click Edit ad locations.
Click Sponsorship.
Select your Sponsorship type.
If you select New, select your starting timestamp and apply an active sponsorship. In order for a sponsorship to play in this location, a booked sponsorship must be selected. No other sponsorships will play in this location.
If you select Embedded, select your start and end time within the episode in addition to giving the details of your sponsorship. To generate more granular reporting around your embedded sponsorships, input key details such as “sponsorship name,” “sponsor,” and “end date”. You must confirm that the embedded sponsorship is host-read and not an advertiser-provided ad.
Select the locations you want sponsorships to run within your episode. You can add up to two sponsorship locations per episode.
Review your selections and click Save to continue publishing your video episode.
Sponsorships that run through their end date will show as Completed under the Sponsorships tab.
Editing a sponsorship
Using the Sponsorships tab:
On the sponsorship you’d like to edit click the three-dot menu and select Edit.
You’ll be able to edit the sponsorship name, category, end dates, and episode targeting.
Updates can take up to 24 hours to reflect on other platforms.
Understanding sponsorship delivery
Removing/archiving a sponsorship
Using the Sponsorships tab:
On the sponsorship you’d like to remove, click the three-dot menu and select Archive.
Click Archive.
You won’t be able to un-archive an archived sponsorship.
Specifications
Sponsorships video files need to adhere to the following specifications:
Supported file types: MP4, MOV, WebM, MKV, AVI, MPEG, OGG Video, 3GPP, FLV, and WMV.
Duration: Most sponsorships range from 1-5 minutes. You can upload files with a duration of up to 60 minutes.
Size: We recommend files up to 500 MB, you can upload files up to 20 GB.
You can select up to 2 sponsorship locations per episode and cannot place a location within the first 30 seconds of an episode.