You can book guaranteed campaigns using the Priority and Standard campaign types.
Before you begin, review Guaranteed Campaigns: Priority vs. Standard to decide which campaign type is right for your needs.
Step 1: Navigate to Guaranteed campaigns
Go to Campaigns and select the Guaranteed tab at the top of the page.
Step 2: Choose your campaign type
Click Create +. A dropdown will appear with three options:
Priority campaign: Delivers first; no impression cap or pacing options
Standard campaign: Delivers after Priority; supports impression goal and pacing
Select Priority campaign or Standard campaign to begin booking.
Step 3: Add campaign details
Enter the campaign name, advertiser, and budget. There are no new changes to this step. Click Next when ready.
Step 4: Add order details
Enter the order name, ad format, external ID (optional), and DCM line item ID (optional), and CPM rate (optional).
Select whether this order will use an audio ad or a video ad.
Audio ad: Can be delivered when content on Spotify is being played while the app is backgrounded, either within video episodes or audio episodes. Can also be delivered across other podcast players.
Video ad: Can be delivered when content on Spotify is being played while the app is in the foreground, either within video episodes or audio episodes.
Each order supports one ad type. A campaign can include a mix of audio and video orders.
Step 5: Select delivery details
Choose how the order should deliver:
Position: Select the position (1–5) or choose any position.
Pacing (Standard only): Select ASAP, Even, or Front-loaded.Impressions (Standard only): Set the impression goal.
Frequency capping: 3 preset intervals are auto-applied. You can adjust values (within max range) or remove up to 2 intervals; at least 1 frequency cap must remain.
Note: Priority is determined at the campaign level, not the order level. For Priority campaigns, impression caps and pacing options are not available; these campaigns always deliver within parameters.
Step 6: Add ad copy (if needed)
Provide ad copy details such as promo code.
Step 7: Schedule the order
Select the timezone, start date, and end date.
Step 8: Apply targeting and exclusions
Add content, geo, or audience targeting, and any exclusion parameters.
Geotargeting is optional at the order level.
Content targeting is limited to one category at a time (tag, show, episode, or topics), with up to 500 selections. Use tags for additional groupings if needed
Audience targeting is powered by Spotify first-party data. Nielsen segments remain available as a secondary option if needed.
Step 9: Create the advertisement
Provide the advertisement location, position, weight, and state. If Midroll is selected as the ad location, also select the specific position (1–5) or choose positionless.
Step 10: Schedule the advertisement
Set the timezone, start date, and end date for the advertisement.
Step 11: Input the creative asset
Upload your audio or video creative, or select an existing asset (housed in the asset library). The asset format must match the ad type selected in Step 4.
Note: Audio and video creative must be less than 90 seconds.
Step 12: Apply tracking URLs
Input up to 5 tracking URLs.
Step 13: Make your audio ad clickable (optional)
Audio ads delivered on Spotify can include a clickable display unit. To add one, click Add and enter:
Title
Tagline
Destination URL
Visual asset
This is optional and applies to audio ads only.
Step 14: Review and submit
Review all selections for the order, then click Submit.