Starting April 15, 2026, we’re introducing two new guaranteed campaign types: Priority and Standard. Both offer guaranteed delivery, but they differ in how they prioritize delivery and what options are available at setup.
Note: The old "Campaign" type will be removed on July 15, 2026. Any campaigns booked using the old type will not deliver after July 14.
Comparison: Priority vs. Standard
Type | Priority | Standard |
Delivery order | Delivers first | Delivers after Priority campaigns |
Delivery type | Guaranteed | Guaranteed |
Impression cap | Not available | Available |
Pacing options | Not available | ASAP, Even, Front-loaded |
Best for | Accelerated, first-look, or episode-exclusive campaigns | Fixed impression, even-paced, or run-of-network campaigns |
How priority is determined
Priority is no longer set at the order level. Instead, it is determined by which campaign type you select; Priority or Standard. If eligible, orders within a priority campaign will be given an opportunity to deliver before any orders within a standard campaign.
What both campaign types share
Guaranteed delivery with fixed CPM
Support for audio and video ad formats
Geotargeting (required for all campaigns – one country; city/sub-region optional)
Content targeting (one category at a time, up to 200 selections)
Audience targeting via Spotify first-party data
Up to 7 ad locations (1 pre, up to 5 mid, 1 post)
Ad position targeting (Pre, Mid, Post; slot-level targeting within Mid)
Competitive separation at the ad break level