Priority and Standard campaigns both offer guaranteed delivery, but they differ in how they prioritize delivery and what options are available at setup.
Note: The old "Campaign" type is removed as of July 15, 2026. Any campaigns booked using the old type have stopped delivery.
Comparison: Priority vs. Standard
Type | Priority | Standard |
Delivery order | Delivers first | Delivers after Priority campaigns |
Delivery type | Guaranteed | Guaranteed |
Impression cap | Not available | Available |
Pacing options | Not available | ASAP, Even, Front-loaded |
Best for | Accelerated, first-look, or episode-exclusive campaigns | Fixed impression, even-paced, or run-of-network campaigns |
How priority is determined
Priority is determined by which campaign type you select; Priority or Standard. If eligible, orders within a priority campaign will be given an opportunity to deliver before any orders within a standard campaign.
What both campaign types share
Guaranteed delivery with fixed CPM
Support for audio and video ad formats
Geotargeting will be optional at the order level
Content targeting (one category at a time, up to 500 selections)
Audience targeting via Spotify first-party data
Up to 7 ad locations (1 pre, up to 5 mid, 1 post)
Ad position targeting (Pre, Mid, Post; slot-level targeting within Mid)
Competitive separation at the ad break level