Video Podcast Distribution on Spotify

Let your fans engage with your content however they want by distributing video episodes onto Spotify

Becca DiCenso avatar
Written by Becca DiCenso
Updated this week

Video is becoming an increasingly important part of a podcast’s content strategy. By uploading video podcast episodes onto Spotify, publishers can deepen the way that millions of Spotify users enjoy their content with video episodes that can be accessed by users as either video (foreground) or audio (background) content. Megaphone publishers who have streaming-powered tools enabled will be able to distribute and monetize video and audio podcast content on Spotify through a simple publishing and ad insertion workflow.

How to start distributing and monetizing video episodes on Spotify

Step 1: Create an episode and upload your content

Navigate to the podcast screen and click “create an episode”. Once you’ve clicked that button, you will be taken to a screen to upload your content. If you can upload either an audio or a video file at this stage. Press next.

Step 2: Update the episode’s metadata

Processing times for video can vary but generally take 2 minutes of processing time for every minute of content. While your content is processing on Megaphone, you can update your episode’s metadata in the “create” section of the “create an episode” flow. At this stage, you will be able to edit:

  • Episode title and subtitle

  • Episode URL

  • Episode description and image

  • Audio logo

  • Episode type and rating

  • Season distinction

Once you have completed updating the episode’s metadata, you can click “next” to draft or schedule the publishing of the episode. Please note that you will not be able to publish immediately until the content processing is complete.

Step 3: Fill in your publishing preferences

If your video is not done processing on Megaphone, you will be able to determine how you’d like to publish your episode and fill out the details of your episode draft or scheduled publishing, such as timezone, publish date/time, and start/end time. If processing on Megaphone is complete, then you will be able to publish immediately.

Hit “Done” when you have finished updating your publishing preferences.

Step 3: Insert ad locations

Once the video has been published, you will be able to insert ad locations by selecting the “ad locations” tab on the individual episode. Once you’ve entered the ad location page, you will be able to insert ad locations using the wave depiction of the episode.

You will be able to insert pre-, mid-, and post-roll ads. You will also be able to determine their order position. Once you’ve inserted your ads, you will be able to save your ad location. You will always be able to edit your ad locations whenever you’d like afterwards.

What does the end user experience look like?

Spotify users will be able to click on a video episode and see the uploaded video content on Spotify. If the content is later backgrounded, the content will continue to play but will transition to audio-only. Ads that are inserted in video content will be audio ads only at this stage; if the content is in-focus, the user will see the show page art while hearing the audio ad. Video content will be available on mobile, desktop, and tablet devices.

.

Frequently Asked Questions

Q. What are the specs I need to use to upload video content on Spotify?

Container

Video

Audio

  • .MP4 file

  • Must have one video track and one audio track

  • Audio and video tracks must have the same duration

  • Suggested bitrates:

    • 25 mbps for HD

    • 35 mbps for 4K

  • H.264 High Profile

  • 16:9 widescreen aspect ratio (recommended)

  • Maximum bitrates:

    • 1080p source: 25 mbps

    • 4k source: 35 mbps

  • Use the source’s native frame rate

  • AAC-LC

  • Bitrate: 192 kbps or higher (recommended)

  • Stereo (recommended)

  • Surround/multi-channel audio is not supported

Q. If I upload a video episode on Spotify, will that episode also be distributed to other podcast players?

Yes, but only the audio version. The audio version of the video episode uploaded will be distributed across other podcast players. For any video episode content that is uploaded and distributed to Spotify, we will extract the audio component and distribute to all other hosting platforms. This step is fully automated by Megaphone and you will not need to complete any other steps to distribute the episode to other listening platforms.

Q. Can I monetize my Spotify video content with my direct sales? With SPAN?

Yes. Similar to your audio-only content, you will be able to monetize your Spotify video content with both your own direct sales efforts and/or the Spotify Audience Network. Please note that you will not be able to specifically target video content in your campaigns unless you explicitly select the episodes or podcasts that you have identified as video episodes/podcasts.

Q. How do I disable video podcast distribution on Spotify?

Please reach out to your Megaphone representative to disable access to streaming and all streaming-based tools, including video podcast distribution on Spotify.

Want to get started?

Only publishers who have streaming-powered tools activated will be able to distribute and monetize video podcast content on Spotify through Megaphone. We are currently testing these tools, including video episode distribution on Spotify, with a select group of publishers. We’ll be continuing to iterate on and improve our streaming-powered tools based on feedback from publishers who are currently testing with us.

If you have already been approved to test these tools, you should have received a notification from Megaphone or a Megaphone account representative. If you are approved to join our test program and would like to learn more about how to activate these tools for your account, please review the “Activate Streaming-Powered Tools” help center article.

Did this answer your question?