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Reporting Overview - Filtering the Impressions Dashboard
Reporting Overview - Filtering the Impressions Dashboard

The impressions tab will direct you to a holistic page where all the articles are related to order performance

Becca DiCenso avatar
Written by Becca DiCenso
Updated over 7 months ago

This view is primarily used by Ad Ops Managers or Org admins to gain insight on campaign or order performance. We have an entire collection of help docs that describes the specifics of each report, but this article will cover how to filter the overall impressions dashboard.

To access this dashboard, click onto the Analytics tab form the left sidebar and select "Impressions" from the top ribbon menu. You can view the reports in Table View or Chart View by selecting such in the top right corner of the screen next to the date filter.

1. Filter Across Networks and Podcasts

You can filter the dashboard by network and/or podcasts to see campaigns or order information specific to that network.

Filtering for all will display Total Impressions, Campaign Performance and Order Performance across all networks, whereas selecting a single network will display the information only for the specific network/podcast.

2. Select a Date Range

Next to the network filter, you can define a specific date range for the view.

Clicking on the selector will expand options to include quick ranges such as Today, Last 7 days, Year to date, and more. You can also create a custom range by clicking on the calendar view of days.
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Once you've selected the desired date range, select the "Apply" button to filter the dashboard for the selected date range.

New: Detailed Impression Reporting!

We are pleased to announce that we are now offering more granular impression reporting for you to further analyze your campaign data. You'll find the newly added charts within your impressions reporting dashboard.

Advertiser Category Performance

This report is designed to give you a snapshot of the overall performance of IAB advertising categories across all ad campaigns that are currently receiving impressions, followed by the ability to take a deeper look.

Ad Location Performance

This report is designed to give you a snapshot of the overall performance of ad locations by impression delivered across all current and active ad campaigns, followed by the ability to take a deeper look.

Geolocation Performance

This report is designed to give you a snapshot of the overall performance of listener geolocations by impression delivered across all current and active ad campaigns, followed by the ability to take a deeper look.

Technology Performance

This report is designed to give you a snapshot of the overall performance of listener geolocations by impression delivered across all ad campaigns for date range selected followed by the ability to take a deeper look.

Podcast Revenue Performance

This report is designed to give you a snapshot of the overall performance of podcast revenue by impressions delivered and associated CPMs across all ad campaigns for date range selected, followed by the ability to take a deeper look.

Demographic Segment Performance

This report is designed to give you a snapshot of the overall performance of demographic segments by impression targeted and delivered across all ad campaigns for date range selected, followed by the ability to take a deeper look.

As always, if you need any assistance, please contact us via Live Chat or by emailing support-megaphone@spotify.com.

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