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Reporting Overview - Campaign Performance
Reporting Overview - Campaign Performance

This report is designed to give you a snapshot of the overall performance of a campaign, followed by the ability to take a deeper look.

Becca DiCenso avatar
Written by Becca DiCenso
Updated over a week ago

Accessible through your Impressions Dashboard within the Analytics tab, the campaign performance report is a line graph which plots your top 5 performing campaigns. Below the line graph are your top 10 campaigns which are broken out by campaign name, total impressions and the percentage of the total impressions for the filtered time frame. Each line graph color corresponds with the dot color of the top 5 performing campaigns located below the graph.

1. Accessing and managing the Campaign Performance Snapshot

Access this report by clicking onto the Analytics tab in the left sidebar and selecting "Impressions" from the top ribbon menu. You can view the report in Table View or Chart View by selecting such in the top right corner of the screen.

You can filter the range for a particular report by toggling the filter in the right corner of the report to show a grouping by day, week, month, quarter or year. This will group the chart in accordance with the overall date filter you've selected for the page. For example, if you have selected only the past 30 days for the overall page filter and group this report by year, you will only see one data point as only one year is represented.

2. Export the Report

You can export the report for the range selected by pushing the export button. A CSV will automatically download to your machine.

3. Expand the Report to Explore Further

At the bottom of the panel, click the "Campaign Report" link to open an additional view to explore the report in more detail.

You will then be taken to a view where you can select the specific dimensions of your query.

Click the "Add Campaign" button on the left side to open a modal where you can search for a specific campaign or advertiser. You can then select to add certain campaigns to the report. Finally confirm your selection by pressing "Select".

After selecting the campaigns you would like included in the report, select the date range in the top right corner, click "Apply" and select "Run Report."

You'll then see a Campaign Performance report for the campaigns and date range selected.

This report can be viewed by the overall campaign, or broken out by date in the View filter. Similarly, the report can be displayed by day, week, month, quarter, or year.

The report can be ordered by clicking on the header (two arrows represent ordering fields).

Once the report is formatted as you'd like, you can export the data in the top right corner by pushing the downward arrow.

As always, if you run into an trouble running this report please reach out to Support either via the chat widget or at support-megaphone@spotify.com.

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