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Reporting Overview - Geolocation Performance
Reporting Overview - Geolocation Performance
Alexander Brewington avatar
Written by Alexander Brewington
Updated over a week ago

This article will cover the Geolocation Performance section, which covers downloads and streams (if applicable) by the location of your listeners at the Country, Region, DMA or City level.

The Geolocation Performance report is accessible from within your reporting dashboard under the Analytics tab in the left sidebar. Scroll to locate the "Consumption breakdown by location"report.

1. Managing the Geolocation Performance Report 

The report will initially load at the Country level, but you can toggle to display at the Regional, City or DMA level. 

The top 10 geolocations for your given filter will display in the report, both in a list and on the interactive map. We report when we have IP information accurate enough to display, therefore if an IP is obscured or unknown it will be grouped as "Unknown." You can also scroll around the map and hover to see clusterings of your listeners top locations. 

The map will be displayed in accordance with the overall date filter you've selected for the page. For example, if you have selected only the past 30 days for the page overall, only 30 days of geolocation data will display. 

On this report, you can see the geolocation titles, the total downloads for the geolocation listed, and the percentage that each location makes of the total downloads.

2. Export the Report

You can export the report for the range selected by selecting the export button. A CSV will automatically download.

In certain cases, depending on the amount of data queried, the report may require an extended time to process. In these cases, after clicking the download button, Megaphone will display a prompt letting you know that the report is processing. Once processing is complete, a report download link will be delivered via email to the email address associated with your account. Selecting the link in this email will start the download of the report. If your report falls under these conditions, you will see the following visual prompt displayed in Megaphone:

3. Expand the Report to Explore Further

At the bottom of the "Consumption breakdown by location" report, you can select "Geolocation Report" in the bottom right to open an additional view and explore the report in more detail.

You'll then be taken to an expanded view:

For this report, you can either distinguish if it should be applied to overall podcasts or specific episodes:

Click the Add Podcasts or Add Episodes button on the left side to open a modal where you can search for specific podcasts or episodes and then select within those fields. Once you've selected all the podcasts or episodes you'd like included, hit "Select" to confirm.

After selecting the podcasts or episodes you'd like included in the report, select the date range in the top right corner, click "Apply" and select "Run Report".

You'll then see a Geolocation Performance report for the podcasts or episodes and date range selected.

If you are looking for a specific location, such as how many downloads came from Canada, you can search in the "Search locations" box.

This report can be displayed by day, week, month, quarter or year.

Similarly, the view can be toggled to display data at the Country, Region, DMA or City level.

The report can be ordered by geolocation title,  downloads, or date by clicking on the header (two arrows represent ordering fields).

Once the report is formatted as you'd like, you can export the data in the top right corner by selecting "Export".

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