You can create Private Marketplace (PMP) deals in Megaphone. Before you start, make sure your org admin has accepted the service terms.
Step 1: Navigate to the Private Marketplace tab
Go to Campaigns and select Private Marketplace at the top of the page.
Step 2: Create a new deal
Click Create Deal to begin. This will take you to the deal creation page.
Step 3: Fill in the deal details
Complete the following fields:
Deal Name: Enter a deal name
Seat ID: Enter the seat ID provided by the advertiser's DSP.
DSP: Select the DSP the advertiser is using. Supported at launch: The Trade Desk, Google DV360, Magnite, Yahoo, Amazon.
Note: If The Trade Desk is selected as the DSP, an additional field called Known Agent ID (KAID) will appear. This value is the same as the Seat ID.
Ad Format: Select audio or video. This cannot be changed after the deal is created.
Floor Price and Currency: Set the minimum bid the advertiser must exceed to participate in the auction.
Step 4: Schedule the flight dates
Select the timezone, start date and time, and end date and time for the deal.
Note: The maximum duration for a PMP deal is 2 years.
Step 5: Select targeting and exclusion parameters
On behalf of your advertiser, set targeting and exclusion preferences.
Content targeting: Target by show or episode (one category at a time, up to 200 selections). Content exclusions are also supported.
Audience targeting: Available if audience targeting is enabled for your Organization.
Step 6: Submit and review
Review all deal details. If you need to make changes, click Back to return to the previous page and update. When everything looks correct, click Submit.
Step 7: Find the deal in the Marketplace tab
Once created, your deal will appear in the Private Marketplace tab. From here, you can review key details at a glance, including:
Seat ID
DSP
Floor price
Deal status
Managing your PMP deals
PMP deals cannot be deleted. To stop a deal from running, you can pause or archive it. Archived deals remain viewable.
Deal status in Megaphone reflects whether the deal is live on the publisher’s side. The advertiser must confirm live status through their DSP.
Ad delivery and engagement data is sent directly to the advertiser through their DSP. You will receive impression delivery metrics in Megaphone.