Starting April 15, 2026, you can begin pre-booking guaranteed campaigns using the new Priority and Standard campaign types. The setup process during pre-booking is identical to the experience that will be available after July 15. Anything you pre-book now will run as expected starting July 15.
Step 1: Navigate to Guaranteed campaigns
Go to Campaigns and select the Guaranteed tab at the top of the page.
Step 2: Choose your campaign type
Click Create +. A dropdown will appear with three options:
(Pre-book) Priority campaign: Delivers first; no impression cap or pacing options
(Pre-book) Standard campaign: Delivers after Priority; supports impression goal and pacing
Standard Campaign: The current booking experience (will be removed July 15, 2026; we suggest you do not use this for campaigns running after July 14)
Select Priority campaign or Standard campaign to begin pre-booking.
Step 3: Add campaign details
Enter the campaign name, advertiser, and budget. There are no new changes to this step. Click Next when ready.
Step 4: Add order details
Enter the order name, ad format, external ID (optional), and DCM line item ID (optional), and CPM rate.
New in this step: Select whether this order will use an audio ad or a video ad.
Audio ad: Can be delivered when content on Spotify is being played while the app is backgrounded, either within video episodes or audio episodes. Can also be delivered across other podcast players. (See audio ad specs)
Video ad: Can be delivered when content on Spotify is being played while the app is in the foreground, either within video episodes or audio episodes. (See video ad specs)
Each order supports one ad type. A campaign can include a mix of audio and video orders.
Step 5: Select delivery details
Choose how the order should deliver:
Position: Select the ad location (Pre, Mid, Post). For Mid, you can select a specific slot (1–5) or leave positionless.
Pacing (Standard only): Select ASAP, Even, or Front-loaded.
Impressions (Standard only): Set the impression goal.
Note: Priority is determined at the campaign level, not the order level. For Priority campaigns, impression caps and pacing options are not available; these campaigns always deliver within parameters.
Step 6: Add copy (if needed)
Provide ad copy details such as promo code. No new changes to this step.
Step 7: Schedule the order
Select the timezone, start date, and end date. No new changes to this step.
Step 8: Apply targeting and exclusions
Add content, geo, or audience targeting, and any exclusion parameters.
What's new in targeting:
Geotargeting is now required at the order level. Select one country first; city or sub-region can be added optionally afterwards.
Content targeting is limited to one category at a time (tag, show, episode, or topics), with up to 200 selections. Use tags for additional groupings if needed.
Audience targeting is now powered by Spotify first-party data. Nielsen segments remain available as a secondary option. (See details.)
Step 9: Create the advertisement
Provide the advertisement location, position, and weight. If Midroll is selected as the ad location, also select the specific position (1–5) or choose positionless.
Step 10: Schedule the advertisement
Set the timezone, start date, and end date for the advertisement. No new changes to this step.
Step 11: Input the creative asset
Upload your audio or video creative, or select an existing asset (housed in the asset library). The asset format must match the ad type selected in Step 4.
Step 12: Apply tracking URLs
Input up to 5 tracking URLs. No new changes to this step.
Step 13: Make your audio ad clickable (optional)
New: Audio ads delivered on Spotify can now include a clickable display unit. To add one, click Add and enter:
Title
Tagline
Destination URL
Visual asset
This is optional and applies to audio ads only.
Step 14: Review and submit
Review all selections for the order, then click Submit.
Note: Auto-save is no longer supported. You must manually save your selections on each page as you go. Selections not saved before navigating away may be lost.