Report Builder is an analytics tool in Megaphone that lets you create custom reports for podcast delivery and ad performance. You choose the data you need, apply filters, and export or schedule reports that fit your workflow.
To use the Report Builder, click the Analytics page in the sidebar, then the Report Builder tab. Report Builder offers two types of reports: custom reports and quick reports.
Understanding metrics and dimensions
Each report uses metrics and dimensions to shape your data.
Metrics are quantitative values that measure performance over time, such as impressions or downloads
Dimensions describe or categorize metrics and let you filter, group, or compare data, by things like platforms or podcasts
Hover over the “i” icon next to any metric or dimension to see a definition.
Creating custom reports
Custom reports let you build a report from scratch using the metrics and dimensions you choose. Your access level for a show affects which data you can include in a report.
You can create reports for:
Impressions (ad delivery data): Includes impressions, reach, ad location, and delivery rate details
Delivery (consumption data): Includes plays, downloads, and audience engagement metrics
Each report must include at least one metric to run. Note: Available metrics depend on whether you’re using server-side ad insertion or dynamic ad insertion.
Using quick reports
Quick reports are pre-built templates with commonly used combinations of metrics and dimensions.
Available quick reports include:
Podcast delivery report: Consumption at the podcast level
Episode delivery report: Consumption at the episode level
Technology report: Consumption by podcast app
Geolocation report: Consumption by country, state, region, city, or designated market area
Podcast impressions report: Total ad impressions by podcast
Episode impressions report: Total ad impressions by episode
Order impressions report: Ad impressions by order and ad location
Inventory delivery report: Ad inventory fill and delivery rate
Each quick report includes all entities (podcasts, episodes, campaigns, orders) unless you apply filters. You may still add or remove metrics and dimensions from the template list.
To group results by a time period, add a date dimension like day, week, or month.
Filtering your report
You can filter reports to include specific podcasts, episodes, campaigns, or orders. Available filters depend on the report type.
Impressions-based reports include filters for:
Order
Campaign
Geographic location
Episode
Podcast
Delivery-based reports include filters for:
Episode
Format
Geographic location
Choosing a date range
You can adjust the time period you want to see in your report by choosing:
A custom date range
A dynamic range that refreshes automatically using any of these presets:
Last 7 days
Last 30 days
Last 60 days
Last 90 days
Year to date
To break data out by time period, add a date dimension from the selection modal.
Scheduling, exporting, or saving a report
You can save, schedule, or export reports after creating them.
You can schedule reports to be emailed to users in your organization if you have Admin access. To schedule a report:
Click Schedule
Name your report
Select recipients of the report
Note: You can choose any user in your organization.Choose a report frequency:
Daily
Weekly
Monthly
Select the date range for the report. Available date ranges depend on frequency:
Daily: Since last complete date, month to date
Weekly: Last week, month to date, year to date
Monthly: Last month, year to date
You can view and manage your saved reports under the Saved Reports tab. Click the report name in Saved Reports to open the report with all filters, metrics, and dimensions pre-filled.
The option to export your report to a CSV file is available after a report creation, by finding the Export CSV button.