The Megaphone Targeted Marketplace (MTM) allows publishers on Megaphone to monetize unsold inventory. To explore MTM in more detail, please read this article.
In order to have your Podcast considered for the MTM, the Podcast needs to be hosted on the Megaphone platform.
MTM submission are accepted on a rolling basis but podcasts will only be opted-in at the beginning of each month so that MTM ads can start running on the podcast at the start of the month. There is a submission cut off date every month and those podcast submitted after the cutoff date, will not be considered for MTM until the next month. The full MTM submission calendar, with the submission cutoff dates and opt-in dates, can be found here.
Only Org Admins can submit shows for consideration. To begin the submission process please follow the steps below:
- Start by navigating to the MTM icon to access the MTM Dashboard.
In this view, you will be able to view shows that have already been submitted to the Megaphone Targeted Marketplace, and submit new shows.
2. Next click on the "Submit Podcast to MTM" button.
3. You will then be presented with a modal where you can search by show name or network. You can select all shows or an individual show simply by clicking on the + icon.
Confirm your submission by pressing the purple "Select" button.
4. After confirming the selection, you will be presented with a modal to now define the category that should be associated with each podcast.
Confirm the submission by pressing the purple "Submit" button.
Once you receive the successful submission modal, you have submitted your show(s) for consideration and will receive an email notifying you if your show was approved or rejected.
If rejected, we will confirm with you that the show has violated our community guidelines. This message will direct you here to review the guidelines and to make any necessary modifications to the podcast for it to be eligible in the marketplace.
It is imperative that you set these category exclusions before or immediately after filling out the submission form. Failure to set the MTM category exclusions for each submitted podcast can result in advertisements from non-desired brands/advertisers running on your podcast. The only way to prevent this from happening is to follow the directions in this article and set the desired advertisement category exclusions for each individual podcast that you are submitting.
In order for MTM ads to run, please ensure that there is at least one available ad location in each episode (we recommend having a pre and a mid roll location available as MTM currently runs in those respective adlocations). MTM will always run secondary to any in-house campaigns that your organization has setup via the Campaigns tab, but before promos setup via the Promos tab.
Once a podcast is officially opted-in to MTM and after receiving a full month of MTM ad impressions, you will receive an MTM statement around the 20th each month for the previously completed month. This report will provide a breakdown for each podcast that received any MTM ads, the advertiser that ran on each podcast, and the revenue received.
If you have any other questions, feel free to reach out to us in Live Chat as we would be happy to assist.