The Megaphone Targeted Marketplace (MTM) allows publishers on Megaphone to monetize unsold inventory. To explore MTM in more detail, please read this article. The purpose of this article is to guide you through the submission process. In order to have your Podcast considered for the MTM, the Podcast needs to be hosted on the Megaphone platform.
MTM submission are accepted on a rolling basis but podcasts will only be opted-in at the end of each month so that MTM ads can start running on the podcast at the start of the next month. There is a submission cutoff date every month and those podcast submitted after the cutoff date, will not be considered for MTM until the next month. The full MTM submission calendar, with the submission cutoff dates and opt-in dates, can be found here. To submit your podcast for consideration please complete this form and make sure to set the advertiser category exclusions for each podcast you will be submitting. To set the category exclusions for each podcast, please follow the directions found here.
It is imperative that you set these category exclusions before or immediately after filling out the submission form. Failure to set the MTM category exclusions for each submitted podcast can result it advertisements from non-desired brands/advertisers running on your podcast. The only way to prevent this from happening is to follow the directions in this article and set the desired advertisement category exclusions for each individual podcast that you are submitting.
In order for MTM ads to run, please ensure that there is at least one available ad location in each episode (but we recommend having a pre and a mid roll location available). MTM will always run secondary to any ads that your organization has setup via the Campaigns tab, but before promos setup via the Promos tab.
Once a podcast is officially opted-in to MTM and after receiving a full month of MTM ad impressions, you will receive an MTM statement around the 20th each month for the previously completed month. This report will provide a breakdown for each podcast that received any MTM ads, the advertiser that ran on each podcast, and the revenue received.
If you have any other questions, feel free to reach out to us in Live Chat as we would be happy to assist.